The Story Behind the Brisbane 2032 Olympic Emblem

Could this BE any more Brisbane?

The Brisbane 2032 Olympic emblem is bold, bright and full of energy, but look a little closer and there’s a whole Queensland story woven into its design.

Inspired by the distinctive crest of an Australian cockatoo, the emblem brings together a series of thoughtful details that celebrate Brisbane, South East Queensland and the excitement of hosting the Olympic Games.

The sweeping feathers form the overall silhouette, echoing the shape of a cockatoo’s crest and creating a distinctly Australian design.

Look closely and you’ll spot three shorter feathers representing the number three in 2032, alongside two longer feathers representing the number two.

The rising, flowing shape captures the energy and optimism of the Olympic flame, while the small circular detail represents Brisbane and South East Queensland at the heart of the Games.

Even the overall silhouette has another layer of meaning, reflecting the shape of Queensland itself.

It’s a design that brings together the identity of our state, the spirit of the Games and the excitement of what lies ahead for Brisbane and our region.

The more you look, the more you discover. And that’s what makes the emblem so interesting: it’s not just a symbol for the Games, but a celebration of the place we call home.

With Brisbane preparing to welcome the world in 2032, it’s exciting to see our city and region represented through a design that draws inspiration from our own backyard.

Now I’m curious: what detail did you notice first?